Work

Erkenntnisse und Implikationen für das Marketing

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8364-0_4

Authors: Gerhard Raab, Oliver Gernsheimer, Maik Schindler

Language: German

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242999286

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