Interests and values of dairy producers and consumers on the sustainability of the milk production chain in southern Brazil
Year: 2017
Type: conference-abstract
Abstract: In recent decades, consumers have steadily demanded sustainable products.These products may highlight greater commitment to environmental sustainability, animal welfare, biodiversity, and encourage greater consumer participation in co-shaping the food system.However, it is not always clear to the production sector what exactly consumers value in terms of sustainability and if consumers will pay for these changes.Understanding central values and aspirations among all stakeholders regarding sustainability is essential to determine which policies and practices should be adopted in order to meet both consumer demand and producer capacity.The overall goal of this research project is to better inform the dairy chain and other sectors about Brazilian dairy sustainability.We analyze, document and compare the attitudes of Brazilian dairy consumers and farmers towards sustainability concepts applied to dairy systems of high and low external inputs in Brazil.This project surveys (through interviews and follow up focus groups) producers and consumers' attitudes and preferences towards sustainability concepts applied to dairy production using the SAFA framework (FAO, 2013) as well as other dimensions of sustainability tailored for the local reality, and which are important to local stakeholders and current scientific trends.Our target samples are consumers and farmers in Rio Grande do Sul, Santa Catarina and Parana, important dairy states in Southern Brazil.Sample representativeness was according to the distribution data provided by IBGE (2013).The results will form the basis of recommendations that endeavor to better position producers across the dairy chain to aggregate quality and compete effectively in light of new marketing requirements and evolving consumer demand for sustainably produced food.In addition, the results will facilitate future studies on validating local indicators of sustainability on farms, and, potentially, also at processing industries and in retail stores.The research will inform the: a) Transition from less sustainable conventional models
Source: Revista Acadêmica Ciência Animal
Author: Andreia De Paula Vieira et al.
Institution: Universidade Positivo
Language: English
Subfield: Agronomy and Crop Science
Domain: Life Sciences
Open Access status: diamond
OpenAlex ID: W4249082008