Year: 2022
Type: article
Abstract: Introduction: Currently in Brazil, there is great difficulty for micro-entrepreneurs to excel and build a well-structured business. Whether this is for reasons of bureaucracy, high taxes, and the most harmful, lack of information. In this way, even if the micro-entrepreneur has no prior knowledge, there are management tools that will help him to have a strategic view of his business, minimizing failures and disruptions. Objective: To enable more assertive decision-making for the small business owner, with management tools (Business Plan, PDCA, SWOT, Cash Flow and CRM) from an administrator's point of view. Each tool has unique characteristics, but they lead to the same goal, which is the prosperity of your business. Methodology: To compose this literature review, a search was carried out between February and May, for scientific material related to the main administrative management tools, through databases such as: Google Scholar. Articles and books were selected with full text available that were related to the proposed theme, written in Portuguese, in consultation with administrative methodological bases, based on the behavior of micro-entrepreneurs. Final Considerations: Each Management tool, in the most diverse situations of the microentrepreneur's life, especially at the beginning of his career, makes it possible to understand, organize and establish an action plan for each need encountered along the way. So that the lay micro-entrepreneur can understand and seek these tools in depth, and implement them in their business, becoming increasingly fluent and understanding of the management of their own organization.
Source: E-Acadêmica
Institutions: Faculdade Santa Marcelina, Universidade Brasil
Language: Portuguese
Subfield: Accounting
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4282011872