The Impact of College Students’ Creativity on Their Innovation Behavior in the “Internet +” Era: The Mediating Role of Creative Self-Efficacy

Year: 2022

Type: article

Abstract: Social progress is driven by innovation; especially, in the context of “Internet +” innovation and entrepreneurship, college students serve as a frontier group that brings new ideas and new technologies into society, and as such college students’ creativity and innovation behavior are important for their country’s future social and economic development. Therefore, China vigorously advocates the cultivation of college students’ innovative ability to meet the needs of the development of the times. Determining the key factors currently influencing innovation behavior by college students is an area of current research interest. Building on the literature, this study uses the questionnaire survey method to analyze data from 226 college students relating to creativity, innovation behavior, and creative self-efficacy, exploring the mechanisms by which the students’ creativity affects their innovation behavior in the context of “Internet +” innovation and entrepreneurship. The results show that creativity has a significant positive effect on innovation behavior among college students and that creative self-efficacy plays a mediating role in this relationship.

Source: Security and Communication Networks

DOI: 10.1155/2022/5193764

Authors: Shuqiu Chen, Jun Wu, Jieqi Huang, Jijuan Cao

Institution: Guangzhou Panyu Polytechnic

Language: English

Topic: Creativity in Education and Neuroscience

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Quality education

Open Access status: hybrid

Estimated APC paid: $2,670