Work

Examining the effects of a coopetitive mindset on SME performance: The moderating role of growth

Year: 2022

Type: article

Abstract: The connection between coopetition and performance is increasingly attracting attention. Existing research focus on firm-level, whereas there is a call for research on individual aspects of coopetition, such as a coopetitive mindset. To narrow that research gap, we investigate the moderating role of growth aspirations on the relationship between a coopetitive mindset and SME performance. We test our hypotheses on a sample of 273 SMEs. The results of our empirical study demonstrate that the relationship between a coopetitive mindset and SME performance is not direct but is instead moderated by growth aspirations. The results demonstrate that in the presence of high growth aspirations, a coopetitive mindset reduces performance in SMEs, while if growth aspirations are low, a coopetitive mindset improves performance. The results of the study contribute to coopetition literature by focusing on the individual level and by demonstrating that the effect of a coopetitive mindset on SME performance differs based on the relevant growth aspirations.

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2022.06.012

Authors: Anni Rajala, Annika Tidström

Institution: University of Vaasa

Language: English

Topic: Business Strategy and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

Estimated APC paid: $2,960