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Ecosystem Legitimacy Challenges in the Platform, Data, and Artificial Intelligence Business Model

Year: 2022

Type: article

Abstract: Digitalisation lays the groundwork for the emergence of novel business models taking advantage of modern technologies. Simultaneously, the new business models face an array of legitimacy challenges. This paper proposes an integrated framework for studying legitimacy challenges through the lens of managerial choices and consequences of the business model at the ecosystemic level. It combines and elaborates on essential legitimacy aspects connected to digitalisation, reflecting on stakeholders at the business, individual and ecosystemic level. The value of the paper is based on providing a comprehensive and ecosystemic view of studying the legitimacy challenges connected to the platform, data, and Artificial Intelligence (AI).

Source: Journal of Business Models

DOI: 10.54337/jbm.v10i1.6794

Authors: Julia Zhang, Oxana Gisca, Rashid Sadeghian Dehkordi, Petri Ahokangas

Institution: University of Oulu

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

Funders: European Commission, Oulun Yliopisto