Factors influencing Thai tourist decision-making on travelling to Ranong province
Year: 2020
Type: article
Study design: Observational Study
Abstract: This study used a survey research for the purpose of studying factors influencing Thai tourist decisionmaking on travelling to Ranong Province. Data was collected from the questionnaires distributed to 400 respondents for data analysis processed by a computer program. The statistics for analysis were number, percentage, mean, standard deviation, and stepwise multiple regression model. The research findings revealed that among those 400 Thai tourists, most of them were females between 21-30 years of age with a education lower than a bachelor’s degree. Their occupations were mainly in the government/state enterprise sector with an average income per month of less than or equivalent to Baht 10,000. They tended to search for tourism information from websites and the purpose of their trips was mainly for a holiday. In view of their decision-making on travelling to Ranong, overall, their opinions were at a high level and in considering the aspect basis and in sequence order, firstly – the Tourist Attraction Aspect showed the highest level, secondly - the Souvenir & Gift Aspect, Transportation to destination Aspect and finally, Security Aspect, were all at high levels, respectively, 3) the factors influencing Thai tourist decision-making on travelling to Ranong consisted of gender, age, education level, occupation and average income per month, and 4) the model of Thai tourist decision-making on travelling to Ranong = 4.143 + (.342 * age) + (.199 * education level) + (.146 * average income per month) + (.123 * gender) which reflects in 20.3 per cent operating results of the hotels and resorts business in Ranong with the standard error of estimate equivalent to .451.
Institutions: Suan Sunandha Rajabhat University, Government of Thailand
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4287967955