Work

A Study of Social Media Acceptance and Use Among University Students Using Utaut Model

Year: 2019

Type: article

Abstract: This paper used the Unified Theory of Acceptance and Use of Technology (UTAUT) to validate the use in a new environment that is not work-related. The model is used to examine acceptance and willingness of University students’ use of social media for learning purposes.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.2646462

Authors: Awotunde, Joseph Bamidele, Ogundokun, Roseline Oluwaseun, Dawodu, Omotola, Ajamu, J. Gbemisola, Adeniyi, Abidemi Emmanuel, Adegun, Adekanmi Adeyinka

Institutions: University of Ilorin, Landmark University, McPherson University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W4288366174

FWCI: 0.139

Cites:

Cited by: 2

Related to: 10