Tourists’ motives and activity preferences to farm tourism sites in the Philippines: application of push and pull theory
Year: 2022
Type: article
Study design: Observational Study
Abstract: This study analyzed tourists’ activity preferences and motivations that drive them to visit farm tourism destinations and examined the relationship between them. It employed a quantitative following a descriptive-correlational research design with a total of 304 respondents who completed the researcher-administered and online survey questionnaires and were analyzed through canonical correlations. The study revealed that the pull motives of visitors are stronger drivers than push motives in visiting farm tourism sites. Moreover, the study found a linear relationship between the preferred activities and the motivations of local tourists. It suggests that farm tourism operators should continue to enhance their farm’s physical attributes while retaining the element of rurality, local cultures, and ways of life.
Source: Cogent Social Sciences
Institution: Partido State University
Language: English
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $1,165
OpenAlex ID: W4288941499