Year: 2022
Type: article
Abstract: Since the beginning of the 2000s, public diplomacy has become a new trend in the field of nontraditional diplomacy.Its role began to grow every year and turned into a successful tool of indirect influence.This direction covers cultural, educational, sports, media, scientific and other projects aimed at interaction not only with the elite, but also with the society of a foreign country for building and developing longterm and strong relations.Accordingly, each actor of the international community is distinguished by its approaches and visions in its implementation.At the current stage, Israel positions itself as an educational, medical and cultural center of the Middle East.A state of constant military confrontation for decades, Israel fights anti-Semitism and delegitimization using a diverse toolkit of public diplomacy.The analysis of communication strategies and tools of the Israeli model of public diplomacy in today's realities is a bright example of the stability of state institutions and the stability of its historical and cultural traditions, which are worth defending.The article examines the peculiarities of the formation and development of public diplomacy of the State of Israel.Institutions and organizations involved in the implementation of public diplomacy of the State of Israel are analyzed.It has been established that there is no single institution in Israel's public diplomacy that is responsible for its implementation, but there is a set of state bodies that fulfill certain obligations related to its effective functioning.It has been proven that the Hasbara apparatus functions within the framework of the National Headquarters and the National Forum, which in turn unite the following bodies and ministries: Directorate of Public Diplomacy under the Ministry of Foreign Affairs, the Ministry of Tourism, the Ministry of Diaspora Affairs, the IDF Spokesperson's Unit and the Jewish Agency (Sochnut).Also, the Office of the Prime Minister, the Ministry of Defense, the Ministry of Foreign Affairs, and the Coordination Unit of Government Activities in the Territories take an active part in the implementation of public diplomacy.Each of the government structures performs tasks of a characteristic competence.The public diplomacy of the State of Israel is aimed at a wide audience, however, it is worth singling out the Jewish diaspora, since, being its potential repatriates, they actively spread Israel's agenda abroad.Another target audience is the public of the Arab world.At the same time, mass media and various organizations act as effective broadcastеrs of the strategy of Israeli public diplomacy, that is, a kind of link between the state and the public.
Source: Visnyk of the Lviv University
Author: Iryna Klymchuk
Institution: Lviv Polytechnic National University
Language: English
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4290805933