Work

Content Analysis in the Research Field of Political Communication: The Self-Presentation of Political Actors

Year: 2022

Type: book-chapter

Abstract: Political communication is a very wide-ranging, complex, and fluid subfield. Within this field, this chapter focuses on the self-presentational side of politics, more specifically the self-presentation of political actors. The chapter discusses the use of content analysis in research on how political actors communicate on various channels and platforms, and elaborates a selection of analytical constructs that are commonly analyzed with regard to the content, style, and the rhetoric of political actors’ self-presentation.

Source: Springer eBooks

DOI: 10.1007/978-3-658-36179-2_26

Author: Sina Blassnig

Institution: University of Zurich

Language: English

Topic: News Media Framing and Political Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Funder: Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung

OpenAlex ID: W4297922668