Work

Adoption of big data analytics in marketing: an analysis in Bangladesh

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Data Information and Management

DOI: 10.1007/s42488-022-00080-8

Authors: Mohammad Faruk, Mohammad Amzad Hossain Sarker, Abdullah Al Mamun, Shahedul Hasan

Institutions: Bangladesh Army International University of Science and Technology, Comilla University, Islamic University of Technology

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4310071845

FWCI: 1.115

Cites: 27

Cited by: 11

Related to: 10