Work

The puzzle of experience vs. memory: Peak-end theory and strategic gamification design in M-commerce

Year: 2022

Type: article

Source: Information & Management

DOI: 10.1016/j.im.2022.103749

Authors: Manning Li, Zhenhui (Jack) Jiang, Guanghui Ma

Institutions: Northeastern University, University of Hong Kong

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Research Grants Council, University Grants Committee, University Research Committee, University of Hong Kong

Awards: G648703328, 基于虚拟世界的应急培训系统人机交互“意义游戏化赋予权能”理论与实证研究, G962765077

OpenAlex ID: W4313367648

FWCI: 5.71

Cites: 121

Cited by: 16

Related to: 10