Influence of Web Design, Usefulness, Ease of Use, and Enjoyment on Beauty and Cosmetics Online Purchase Intention towards a Popular Brand in Thailand
Year: 2023
Type: article
Study design: Observational Study
Abstract: This study intends to develop Hat Yai's Smart ICT model. IoT, Big Data, Cloud, etc. This study will help Hat Yai's governor create a Smart City and Smart ICT solution. It helps discover the Smart City component that will benefit residents most while maintaining faithfully to the city's original development goal. This research will also help create Smart ICT solutions for Smart City development. A Smart Society, Smart Environment, and Smart Economy fit Hat Yai City's development strategy. The project aims to find a relationship between IoT, Big Data, Cyber-Physical systems, and Cloud Computing. The researcher surveyed 565 respondents in Hat Yai, Thailand, both those whose world is important to Smart ICT or the Internet of Things, Big Data, Cyber-Physical systems, and Cloud Computing and those who are not, and evaluated the data using Pearson Correlation. Internet of Things (IoT) technology is linked to a Smart Society, Smart Environment, and Smart Economy. Big Data helps build a Smart Society. Cyber-Physical System result demonstrates a relationship between a Smart Society and Smart Environment, and Cloud Computing shows a relationship.
Source: Research Review
Author: Panithan Kasinphila
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4313645394