Year: 2022
Type: article
Abstract: The development of the internet enters all sectors, one of which is the sales system that is carried out online or what is often called e-commerce. Shopee is one of the most widely used e-commerce applications in Indonesia. The purpose of this study is to see the effect of the shopee application for promotional media to increase the selling power of products from a seller's point of view. The method used is to collect data from previous studies. The results obtained say that shopee can be used as a promotional medium to increase the selling power of products as a marketing social link. This is because the features owned by Shopee make it very easy for sellers to carry out promotions so that product sales are higher. However, it should be realized that e-commerce applications will continue to develop in line with the needs of buyers and sellers so that Shopee needs to make various improvements so that it can always be used as a social marketing contact
Authors: Dhanny Yudha Pratama, Henny Prasetyani
Institution: Universitas Ivet
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4320719193