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The strategies for innovating with virtual reality and artificial intelligence: a literature review

Year: 2023

Type: article

Abstract: Metaverse, virtual reality, data science, and artificial intelligence are buzzwords that attract the attention of tech enthusiasts and corporate managers. The following article is a literature review that integrates the emerging domains of virtual reality/metaverse and artificial intelligence/data science into good use cases from a commercial perspective. As the result of the analysis, we propose four strategies that commercial organizations can use to harness the synergy of these domains for successful and effective Value Innovation management.

Source: Technium Romanian Journal of Applied Sciences and Technology

DOI: 10.47577/technium.v8i.8671

Authors: Mikołaj Brzezinski, Izabella Krzeminska

Institution: Orange (Poland)

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4353079784

FWCI: 0.929

Cites: 38

Cited by: 5

Related to: 10