Work

Could AI livestream perform better than KOL in cross-border operations?

Year: 2023

Type: article

Source: Transportation Research Part E Logistics and Transportation Review

DOI: 10.1016/j.tre.2023.103130

Authors: Baozhuang Niu, Xinhu Yu, Jian Dong

Institution: South China University of Technology

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: G110674339, G1315834002, G6110788069

OpenAlex ID: W4367293448

FWCI: 37.35

Cites: 50

Cited by: 130

Related to: 10