Year: 2023
Type: article
Abstract: Digital technology has forced entrepreneurs and businesspeople to reconsider their business models (BMs). Although research on entrepreneurial intention and business models is gaining attention, there is still a significant knowledge gap in both fields. In this article, we specifically address the channels of digitalization on business model practice among asnaf in Perlis. Several channels or platforms are emphasized, such as social media, business websites and online delivery applications. It is to foresee the business model practice among asnaf. In addition, this article will be detailed nine elements of business model practice. These elements are key partner, key activities, key resources, value propositions, customers’ relationship, customers’ segment, cost structure, channels, and revenue stream. Furthermore, this article will discuss the benefits of those digital channels’ implementation by asnafpreneurs and the economic development of Perlis state.
Institution: Universiti Islam Antarabangsa Tuanku Syed Sirajuddin
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4367299888