Work

Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation

Year: 2023

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-023-00938-2

Authors: Malika Malika, Tanuka Ghoshal, Pragya Mathur, Durairaj Maheswaran

Institutions: Indian Institute of Management Bangalore, Baruch College, City University of New York, New York University

Language: English

Topic: Nonprofit Sector and Volunteering

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4367843933

FWCI: 5.298

Cites: 99

Cited by: 18

Related to: 10