Work

Digital Entrepreneurship: Implementation & Impact of MBKM Digital Entrepreneurs Narotama University

Year: 2023

Type: conference-paper

Abstract: This study aims to determine and analyze the effect of the level of knowledge of Narotama University Surabaya students on readiness to join entrepreneurial MBKM activities, especially in the field of digital entrepreneurship.This research combines quantitative and qualitative methods into one and is referred to as mixed methods.Data collection was carried out using data collection carried out using interviews and questionnaires.Respondents in this study were all active Narotama University students.The number reached 1,633 people.The research variable discussed in this study is the level of knowledge of the respondents with the readiness of the respondents to join MBKM activities.The MBKM program discussed focused on the Entrepreneurship Program.The program addresses the majority of issues that students and lecturers face.The Entrepreneurship MBKM Program, which has been running since September 2021, has received positive feedback from the majority of students.Digitalization fosters complex entrepreneurial processes, with digital entrepreneurship serving as a key component of economic development, job creation, and student creativity.

Source: International Conference on Industrial Engineering and Operations Management (IEOM)

DOI: 10.46254/an12.20220513