Work

The Use of Mass Diplomacy in Nation Branding and Promotion: The Influence of Applied Informatics

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

Parent work: Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

DOI: 10.4018/978-1-6684-5902-7.ch009

Author: Josef Demergis

Institution: Neapolis University Pafos

Language: English

Topic: European Cultural and National Identity

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4384567166

FWCI: 1.871

Cites: 86

Cited by: 1

Related to: 10