Neuroscience or stealth marketing? Experts alarmed at free Barbies for primary schools to teach social skills
Year: 2023
Type: other
Abstract: Free dolls were given to 700 UK schools as part of Mattel’s “Barbie School of Friendship” programme, which the company says was based on neuroscience research, but critics are worried about overt marketing. Hristio Boytchev reports
Source: BMJ
DOI: 10.1136/bmj.p1672
Author: Hristio Boytchev
Language: English
Subfield: Issues, ethics and legal aspects
Field: Nursing
Domain: Health Sciences
SDG: Quality education
Open Access status: bronze
OpenAlex ID: W4384848720