Work

Brand Activertising

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8351-0.ch009

Authors: Alexandre Duarte, Simão Chambel

Institutions: Instituto de Comunicação da Nova, Universidade Nova de Lisboa

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385796024

FWCI: 4.712

Cites: 41

Cited by: 4

Related to: 10