Work

Impact of Digital Marketing and IoT Tools on MSME’s Sales Performance and Business Sustainability

Year: 2023

Type: book-chapter

Source: Internet of things

DOI: 10.1007/978-3-031-35525-7_5

Authors: D. Ravindran, K. P. Jaheer Mukthar, Eva Zarzosa-Marquez, Julián Pérez Falcón, Robert Jamanca-Anaya, Liset Silva-Gonzales

Institutions: Universidad Nacional Santiago Antúnez de Mayolo, Universidad Señor de Sipán

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4385817151

FWCI: 9.255

Cites: 29

Cited by: 9

Related to: 10