Year: 2023
Type: article
Abstract: This article aims to examine the value chain of Samsung's smartphone business in the context of global market competition. The author will specifically focus on one aspect of value chain governance, namely the hierarchy value chain, as a strategic approach adopted by Samsung in collaboration with its suppliers. This study uses a descriptive qualitative research method by conducting literature reviews from various sources relevant to the case study being discussed. Based on the analysis conducted, the author find that Samsung decided to produce its own smartphones because they have complex product specifications, are difficult to codify, and have low supplier capabilities
Authors: Puguh Toko Arisanto, Rika Yuliana
Institution: Universitas Teknologi Yogyakarta
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4386068614