Work

Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022)

Year: 2023

Type: article

Source: Global Knowledge, Memory and Communication

DOI: 10.1108/gkmc-04-2023-0130

Authors: Mudit Gera, Dharminder Kumar Batra, Vinod Kumar

Institutions: International Management Institute, Symbiosis International University

Language: English

Topic: scientometrics and bibliometrics research

Subfield: Statistics, Probability and Uncertainty

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386830779

FWCI: 1.682

Cites: 115

Cited by: 9

Related to: 10