Theoretical and Methodological Bases for Analysis of the Influence of Opinion Leaders in the Online Environment
Year: 2023
Type: article
Abstract: The main purpose of the article is to search for the possibilities of applying classical and postclassical models of social network analysis to leadership research. In modern conditions, opinion leaders become strategically important, having the capabilities of both local and dispersed association of supporters to achieve socially significant goals, and aggravating the risks of destructive antisocial consolidation. The novelty of the proposed study is due to the fact that it presents a comprehensive analytical conceptualization of the influence of social network opinion leaders, as well as identification technology and control in various areas of modern digital society.
Authors: Marina N. Makarova, Natalya S. Ladyzhets
Institution: Udmurt State University
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
Funder: Australian Government
OpenAlex ID: W4386901701