Work

The Effect of Destination Image, Memorable Tourism Experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java Indonesia

Year: 2023

Type: book-chapter

Abstract: Trenggalek is one of the leading destinations in East Java, Indonesia.Trenggalek has the potential for natural, cultural, and artificial tourism.Some natural attractions include Pelang Beach, Prigi Beach, Dillem Willis Agrotourism, Kili-Kili, and Lingga Cliff Tourism.This study examines the relationship between Destination Image, memorable tourism experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java, Indonesia.This study used 100 respondents who had traveled to Trenggalek.This research uses structured equation model testing with SmartPLS software.The research findings confirmed the relationship between destination image, memorable tourism experiences, e-WOM, and Brand Trust in Revisit Intention.However, an unexpected result happened: destination image and brand trust did not affect revisit intention.This issue encourages efforts to maximize promotion through social media in increasing destination image and e-WOM about Trenggalek tourism.

Source: Advances in economics, business and management research/Advances in Economics, Business and Management Research

Parent work: Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)

DOI: 10.2991/978-94-6463-204-0_63