A New Paradigm for the Development of the Sports Industry in Digitalization Conditions (based on the Experience of Highly Developed Countries in the World)
Year: 2023
Type: article
Abstract: The relevance of digital sports industry research represents new way of building up sports power and realizing the comprehensive development of a new sports paradigm, which is presented as a smart transformation of physical education in digital era. We investigated digital sports industrial innovations, that are in priority of national development in the highly developed countries as China and Japan, which are developing in reforming context and sports policy modernization at the state level. “Digital Sports Industry” ensures the seamless sports and technology, culture, medical care, elderly care integration, comprehensively stimulating the transformation and modernization of the industry, promoting economic development and sports power. The purpose of the research are theoretical and practical aspects of the new sports industry development paradigm in the digital age (an example of the highly developed countries’ experience). Research objectives: 1) analyze the sports industry development in China and explore new digital technologies in the field of the sports industry; 2) demonstrate the artificial intelligent development in Japanese sports industry; 3) to reveal new artificial intelligent development in sports industry areas in advanced countries all over the world; 4) to find out new NFT paradigm implementation in the integrated virtual reality development in the sports industry. The digital sports industry not only provides a convenient environment for the sports industry, but also a variety of products and services for netizens surfing through the Internet. It can disseminate information about sports and health, when the sports knowledge dissemination system is unable to meet the needs. The deepening application of digital technologies in the sports powerfull countries to strengthen the of new technologies and means promotion in the technological update form, to increase digital capabilities and Internet literacy in various sport fields, in order to remove the institutional creation of obstacles to it’s reform and “sports for the people” development. In new technological application conditions, digital technologies are widely used in sports competitions, mass sports. children and youth sports, increasing intelligence, convenience and a wide sports development range, developing versatility to promote sports conceptual popularization, health awareness and sports culture concepts promotion.
Source: HUMANITIES STUDIES
Institution: Uzhhorod National University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4387623604