Toward a Comprehensive Theory of Shareholder Letters: Theoretical Framework, Taxonomy Development, and Propositions
Year: 2017
Type: article
Abstract: Using text mining software, this study takes as sample of 252 shareholder letters and develops a three-class "natural language" taxonomy.Then this study couples this taxonomy with the topic of organizational impression management to develop a sequence of propositions.The uniqueness of this study is demonstrated in two ways.First, this is one of the first studies to use text mining software to create a taxonomy from the actual language used rather than from predefined classes.Second, this is the first to create a taxonomy of shareholder letters and the development of this taxonomy may be a step toward establishing a more comprehensive theory of strategic communication.
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4387888349