Year: 2023
Type: article
Abstract: Cross cultural communication is the communication that occurs between people from different cultural backgrounds, and cross-cultural communication ability has become a fundamental survival skill for people. Face culture is a common phenomenon in Chinese and Western cultures, and it is also a specific reflection of specific cultural values in language under the background of cultural diversity. As a complex social psychology, it plays an important role that cannot be ignored in cross-cultural communication. With the rapid development of economic globalization, communication between countries continues to deepen, and cross-cultural communication also becomes frequent. In order to smoothly carry out cross-cultural communication and achieve the goal of harmonious communication, appropriate strategies are particularly important. This article is based on the face theory and proposes cross-cultural communication strategies guided by the face view of China and the West: emphasizing historical and cultural differences, emphasizing personality and thinking differences, and strengthening the cultivation of cultural empathy ability.
Author: <p>Yanming Li</p>
Institution: University of Science and Technology Liaoning
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4387942279