Work

The challenges of balancing ethics and competence for purpose-driven brands: an exploratory case study on social impact company Too Good To Go

Year: 2023

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-023-00341-w

Authors: Anna Karina Kjeldsen, Line Schmeltz

Institution: Danish School of Media and Journalism

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388197842

FWCI: 2.458

Cites: 59

Cited by: 17

Related to: 10