Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events
Year: 2023
Type: article
Study design: Observational Study
Abstract: This study investigated the underlying psychological mechanisms associated with metaverse events. By adopting a mixed methods approach, Study 1 found three major themes: “immersive experience”, “escapism”, and “game changer”. Study 2 highlighted the substantial influence of traditional and metaverse-specific perceived values on attitude, with the exception of the functional value relating to price. In addition, the moderating roles of playfulness (high vs. low) and psychological distance (high vs. low) were found to be significant in the relationship between attitude and behavior. The results provide meaningful implications in light of event participants’ reactions to the novel technology that enables metaverse events.
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4388427240