Work

Manajemen UMKM Dan Strategi Komunikasi Pemasaran Pada Usaha Katik Sate Dan Canang Di Banjar Karya Sidhadharma

Year: 2023

Type: article

Abstract: Community service provides guidance and counseling and helps improve the expertise and skills of human resources so that they can advance in national development growth accompanied by the development of information technology at this time to increase community economic growth. Banjar Karya Sidha Dharma, Karang Pangsor Hamlet, West Pemenang Village, Pemenang District, North Lombok Regency has a business opportunity in producing katik sate as a creative economy based on village resources. Knowledge in fostering financial management of Micro, Small, and Medium Enterprises, as well as marketing communication strategies, aims to make these businesses have sustainable progress in increasing economic power and people's welfare

Source: Dharma Sevanam Jurnal Pengabdian Masyarakat

DOI: 10.53977/sjpkm.v2i2.1255

Authors: I Komang Widya Purnama Yasa, Ni Putu Ari Aryawati, I Made Ngurah Oka Mahardika, Nengah Sukendri, I Gede Jaya Satria Wibawa, Ni Luh Putu Anom Pancawati, Ni Wayan Kartika Khaecylia Tamara

Institution: Institut Agama Hindu Negeri Gde Pudja Mataram

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: diamond

OpenAlex ID: W4388640336

FWCI: 1.263

Cites: 9

Cited by: 4

Related to: 10