Developing Small Medium Enterprise of Creative Business through Digital Marketing and Financial Management Training
Year: 2023
Type: article
Abstract: The rapid growth of SMEs in Indonesia over the last 5 years has also been accompanied by many MSMEs going bankrupt. However, this rapid growth of SMEs is also accompanied by many SMEs going bankrupt due to mismanagement and low competitiveness caused by a lack of financial literacy (planning, recording, and reporting finances) and a lack of adaptability to business digitalization and product promotion strategies through digital media. Similar problems were also experienced by SMEs of creative businesses in Surabaya, Indonesia. This phenomenon drives the importance of increasing competitiveness with more effective digital marketing strategies and system-based financial management through community service programs in this region. This community service consists of digital marketing and financial information systems training activities.
Authors: Digital Business, Universitas Negeri Surabaya Indonesia, Renny Sari Dewi, Ika Diyah Candra Arifah, Digital Business, Universitas Negeri Surabaya Indonesia, Achmad Kautsar, Digital Business, Universitas Negeri Surabaya Indonesia, Fresha Kharisma, Digital Business, Universitas Negeri Surabaya Indonesia, Hafid Kholidi Hadi, Digital Business, Universitas Negeri Surabaya Indonesia
Institution: Universitas Negeri Surabaya
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4388974271