A Study on Emotional Marketing Strategy through the Consumption Propensity of the Gen Z
Year: 2023
Type: article
Study design: Observational Study
Source: Journal of Basic Design & Art
Authors: Jung Eun Lim, Seung In Kim
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4389210705