Work

Factors Driving the Use of Video on Demand (VoD)

Year: 2023

Type: article

Abstract: The purpose of this research is to investigate the factors that influence the current and future use of VoD applications. The factors investigated based on perceived value are ease of use, convenience value, monetary value, emotional value, social value and identity salience. In addition, predictions are made on the factors of user value in understanding the use of VoD. The research design uses a survey of users who subscribe to VoD services in Jabodetabek. The target sample is 300 VoD users. The data analysis method uses the partial least square-structural equation modeling (PLS-SEM).

Source: Journal of E-business and Management Science

DOI: 10.61098/jems.v1i1.37

Author: Reagen Yohanes Sayoga

Institution: Binus University

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4392413751

FWCI:

Cites: 19

Cited by:

Related to: 10