Work

User behaviour in sustainable technology: an exploration of endorsement strategy

Year: 2024

Type: article

Study design: Observational Study

Source: Technology Analysis and Strategic Management

DOI: 10.1080/09537325.2024.2333783

Authors: Jingbo Yuan, Sayed Kifayat Shah, Lorenzo Ardito, Xiangdong Jin

Institutions: Shenzhen University, Polytechnic University of Bari, Mount Royal University, Central China Normal University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: G3495006594, 强势品牌广告竞争的溢出效应及弱势品牌应对方式研究

OpenAlex ID: W4393305273

FWCI: 1.905

Cites: 66

Cited by: 5

Related to: 10