Work

Assessing Digital Marketing Strategies in the Retail Sector Using Bayesian BWM and Fuzzy Topsis

Year: 2024

Type: book-chapter

Source: Advances in business information systems and analytics book series

DOI: 10.4018/979-8-3693-3108-8.ch008

Author: Kevser Arman

Institution: Pamukkale University

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4395960261

FWCI: 1.053

Cites: 24

Cited by: 1

Related to: 10