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An Empirical Analysis of New Product Development Success Among Automotive Industry Vendors in Malaysia

Year: 2024

Type: article

Abstract: New product development in the automotive industry necessitates significant upfront investment, given the uncertainty of a product's competitiveness upon market launch. Hence, industries strive to comprehend and evaluate crucial success factors during implementation phases. This paper delves into the findings of an empirical qualitative analysis study on the success of New Product Development (NPD) in order to provide deeper insights into these success factors. The study delineates three primary dimensions: IT capability, new product development process, and new product development strategy. Conducted within the Malaysian automotive industry, the empirical results affirm the criticality of these factors to success.

Source: International Journal of Religion

DOI: 10.61707/7vq7fn05

Authors: Mohamed Suhaimi Yusof, Ahzilah Wahid, Shahri Abu Seman, Zeti Suzila Mat Jusoh, Hamidah Razali

Institutions: Universiti Poly-Tech Malaysia, University of Kuala Lumpur, Universiti Putra Malaysia

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4396569006

FWCI: 0.877

Cites:

Cited by: 3

Related to: 10