Smart Travel, Smarter Choices: User Acceptance Analysis of KAI Access with Technology Acceptance Model Approach
Year: 2024
Type: conference-paper
Study design: Observational Study
Abstract: The KAI Access app has become a vital resource for users navigating the Indonesian railway system in the modern world of smart travel applications. The population of active users will be the focus of this study, which attempts to explore the user acceptance dynamics of KAI Access. This study is new since it looks specifically at the KAI Access user community and offers insights based on the experiences of those who use the programmed on a regular basis when travelling by rail. Aware of the significance of comprehending user attitudes and intents, the study uses convenience sample to focus on travelers who use the KAI Access app while travelling by train. Using the Technology Acceptance Model (TAM) as the theoretical foundation, multiple regression analysis is incorporated into the research approach. The result indicated that variable Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Price Value, have positive and significant impacts to Behavioral Intention.
Institution: Binus University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4396700675