Work

Impact of Social Media Influencer Credibility on M-Banking Acceptance

Year: 2024

Type: book-chapter

Source: Advances in finance, accounting, and economics book series

DOI: 10.4018/979-8-3693-1503-3.ch012

Authors: Prerna Arora, Rupali, Natasha Sharma, Anurupa Bagchi Singh

Institution: Amity University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396889986

FWCI: 0.617

Cites: 55

Cited by: 1

Related to: 10