Work

A Graph-Based Recommendation System Leveraging Cosine Similarity for Enhanced Marketing Decisions

Year: 2024

Type: article

Abstract: PURPOSE: This work aims to present a comprehensive customer recommendation system based on cosine similarity. The primary objective is to develop an effective tool that assists sellers in identifying and recommending similar customers by analyzing their characteristics and behaviors.

Source: EUROPEAN RESEARCH STUDIES JOURNAL

DOI: 10.35808/ersj/3389

Authors: Tomasz Smutek, Marcin Kowalski, Olena Ivashko, Robert Chmura, Justyna Sokolowska-Wozniak

Institutions: University of Economics and Innovation, National-Louis University

Language: English

Topic: Recommender Systems and Techniques

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: diamond

OpenAlex ID: W4396933296

FWCI: 0.258

Cites: 3

Cited by: 1

Related to: 10