Work

The Effect of Digital Marketing on Clothing Sales

Year: 2024

Type: article

Abstract: This research aims to find out whether digital marketing has an effect on clothing sales at Tanah Abang Market Block A Floor 6, Central Jakarta. The method used in this research is quantitative with a survey approach. The population in this study were clothing shop owners at Tanah Abang Market, Block A, 6th Floor, Central Jakarta, totaling 403 shop owners with a sample size of 162. The results of the study showed that digital marketing had a significant influence on clothing sales at Tanah Abang Market, Block A, 6th Floor, Central Jakarta. which is shown from the results of the R Square coefficient of determination test of 0.220 so it can be concluded that 22% of digital marketing influences sales and the other 78% is influenced by other factors which the author did not examine in this research

Source: International Journal of Business Law and Education

DOI: 10.56442/ijble.v5i2.674

Authors: Hanif Hanif, Supriyadi Supriyadi, Zaharuddin Zaharuddin, Nadia Rista

Institutions: Universitas Mitra Bangsa, Universitas Panca Sakti Bekasi

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4399139366

FWCI: 2.351

Cites: 11

Cited by: 5

Related to: 10