Work

Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Business-to-Business Marketing

DOI: 10.1080/1051712x.2024.2364699

Authors: Kim-Shyan Fam, Yang Liu, Sheng Wei, Tudor Edu, Razvan Zaharia, Costel Negricea

Institutions: Harbin University of Commerce, Jilin University of Finance and Economics, Romanian-American University, Bucharest University of Economic Studies

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

OpenAlex ID: W4399856486

FWCI: 2.17

Cites: 137

Cited by: 14

Related to: 10