Assessing the Influence of Optimism on Users' Continuance Use Intention of ChatGPT: An Expectation-Confirmation Model Perspective
Year: 2024
Type: article
Study design: Observational Study
Abstract: With the development of generative AI, ChatGPT has been the one generally used by users. Newer version of ChatGPT is in charge now. Understanding users’ continuance use intention of ChatGPT is then of importance. However, the impact of optimism in technology readiness index on users’ user satisfaction and continuance use intention of ChatGPT is not known. Furthermore, the importance of service quality in the expectation-confirmation model of ChatGPT also needs verification. This study is therefore motivated to clarify the issues based on the expectation-confirmation model. Data of one hundred and eight valid respondents were gathered and analyzed with SmartPLS 4.0. The results show that service quality significantly increases perceived usefulness and user satisfaction of ChatGPT. Optimism in technology readiness index also significantly enhances users’ user satisfaction and continuance use intention of ChatGPT. The results indicate that users enjoy the driving of ChatGPT in life or work; this differs ChatGPT from other general software. The results facilitate further development of diverse tools of generative AI.
Author: Hsiu-Ju Chen
Institution: I-Shou University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4399864575