Ordinary fashion consumption: Investigating the practices of clothing purchase, use and disposal in Danish and Ukrainian contexts
Year: 2024
Type: article
Abstract: Through the lens of the theory of fashion consumption temporalities and by employing wardrobe studies with two different age groups of consumers in Danish and Ukrainian contexts, this paper investigates how ordinary practices of purchase, use and disposal have evolved over time due to the transformations of the societal macro characteristics. The study details the peculiarities of the consumption patterns of different age groups, demonstrating that despite the macro difference in interpretations of sustainable clothing consumption practices, the consumption partners of Western and post-Soviet consumers present certain similarities. Moreover, the present research challenges the previous studies by distinguishing an additional temporality of clothing consumption, which is particularly relevant for those studying transitions towards sustainability in fashion.
Source: Fashion Highlight
DOI: 10.36253/fh-2758
Author: Iryna Kucher
Institution: Design School Kolding
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4400833503