Year: 2023
Type: article
Abstract: In today's fast-paced business world, out-of-the-box decision-making is essential for business survival and prosperity. One of the keys to making such decisions is creative thinking. The ability to think creatively allows enterprises to find unique solutions, gain competitive advantages and adapt to changing market conditions. However, some argue that creative thinking can lead to risky decisions and may not always align with business goals. Creative thinking allows you to find unique solutions. This allows businesses to identify new opportunities, develop innovative ideas and identify untapped markets. Creativity can lead to the development of a new product or service that solves a problem or meets a need that was not previously considered. Creative thinking allows businesses to come up with such innovative ideas that can transform entire industries.
Author: Larysa Kapranova
Institution: Pryazovskyi State Technical University
Language: English
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4401250010