Work

Interdisciplinary Perspectives in Data-Driven Marketing

Year: 2024

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-3455-3.ch011

Authors: Mayuri Vaibhav Kulkarni, Sharmishthadevi Deshmukh, Nitesh Behare, Shrikant Waghulkar, Ajit Chandrakant Sane, Shital Gupta, Atmaram Shelke, Suraj Sharma

Institutions: Sri Balaji University, Pune, Bansal Institute Of Research Technology & Science, Symbiosis International University

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401448656

FWCI: 1.577

Cites: 81

Cited by: 2

Related to: 10