Work

I know what you browsed last night! role of creepiness and persuasion knowledge on click intention of online behavioral advertising

Year: 2024

Type: article

Study design: Observational Study

Source: DECISION

DOI: 10.1007/s40622-024-00398-9

Authors: Ajay Kumar, Daruri Venkata Srinivas Kumar, R. U. Megha

Institution: University of Hyderabad

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: University of Hyderabad

OpenAlex ID: W4401707656

FWCI: 6.483

Cites: 56

Cited by: 9

Related to: 10